Ad Revenue
What is an Ad Revenue? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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What is Ad Revenue?
Ad revenue is the money an app earns via in-app advertising. To calculate ad revenue for your app, simply multiply the number of ad impressions it generates by its eCPM.
How To Calculate Ad Revenue
Ad Revenue = (Ad Impressions) x (eCPM)
New app publishers often wonder, “How much can I earn from ad revenue?” The answer to that question depends on your app’s genre and the ad unit. Here are a few figures:
- The average revenue per impression for rewarded video ads is $0.02
- The average revenue per completion for interstitials is $0.16
- And the average revenue per completion for offerwalls is $2.50
Apply these figures to the equation above to estimate your potential ad revenue earnings.
Develop an effective app monetization strategy to boost your ad revenue. Doing so will allow you to place higher-performing ad units (think rewarded video ads and playable ads) at opportune moments, leading to additional revenue for your business.
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
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- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
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- SKAdNetwork
- Sessions Per Active Device
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- Google Play Search
- Apple Search Ads
- App Store Subtitle
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- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
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- App Store Ratings
- App Store Ranking
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- App Store Analytics: Region
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- Proceeds Per Paying Users
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- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
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- App Store Analytics: Platform Version
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- Monthly Active Users (MAU)
- Mobile Growth
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- Mobile App Retention
- Mobile App Onboarding
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- Mobile App Advertising
- Mobile Ad Viewability
- Mobile Ad Fraud
- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
- Average Revenue Per Daily Engaged User (ARPDEU)
- Average Revenue Per Daily Active User (ARPDAU)
- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
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- App Store Analytics: App Version
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- Keyword Localization
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- Google Play Keywords
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- Interstitial Ads
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- Installs Per Mille (IPM)
- In-App Events
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- In-App Advertising
- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
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- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
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- Google Play Points
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- Cost Per View (CPV)
- Cost Per Mille (CPM)
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Related Terms
-
Ad Exchange
What is an Ad Exchange? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
Ad Mediation
What is an Ad Mediation? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
SKAdNetwork
SKAdNetwork is a privacy-centric API that was designed to help App Store advertisers measure ad performance while limiting their access to users' private information.
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